Preview Mode Links will not work in preview mode

Create Launch Monetize Podcast

Welcome to the Create, Launch, Monetize Podcast, where we show you step-by-step how to create programs, products, and services, podcasts, and businesses from scratch, launching and monetizing them.  You become the crowned authority in your category.  Think about this show as a life boat for your business in this ever-changing digital age that allows you to grow at rapid speed to navigate the open waters of the current industry.  When you leverage the CLM Strategy for your business, podcast, book, or service, you will be recognized as the go-to Leader.

We’re excited to have you listen to the show to break away from all the noise, stand out, and know for sure that what you will execute will have lasting long-term results.  There is so much fluff, so many different strategies, so many different paths to take, how do you know “the one” is the right path?  It always seems that someone else’s strategy is amazing and they make millions while you constantly go over your notes from the tens of hundreds of webinars only to not earn revenue, not retain clients, and stay broke.  Now you don’t have to.

In a tactical way, Anthony Franck and Sean Douglas, with Military level accountability, will take you along the ride on the journey of our own creation, launch, and monetization of our assets and our businesses.

  1. All Episodes
  2. S2 EP 30: Separating Real Marketing From "Facebook-preneur" Marketing with Parker Nash

S2 EP 30: Separating Real Marketing From "Facebook-preneur" Marketing with Parker Nash

Dec 14, 2022

Have you ever been randomly DM'd and pitched services you didn't ask for?

Have you ever been in a conversation with someone and they immediately start talking about how great they are and you're a fool if you don't follow them or buy their programs?

Are you tired of following the "gurus" only to find out what they told you to do isn't having any effect on your current marketing?

In this episode, one of the best marketers you may have never heard of, Parker Nash, who spent many years as a marketer for Nike, tells all about how to properly market. Pakrer talks about how Nike built the global brand through it's marketing style and how most companies are failing because they do not follow the correct set a of principles the global brands and their markets use.

A veteran of Nike for 11+ years in product creation and now as a copywriter and marketer, Parker understands what it takes to get customers to fall in love with brands.  At Nike, Parker grew lines of business to more than half a billion in annual revenue, created product for the NFL, NCAA, and the MLB, gave hundreds of presentations to some of the most discerning (and often toughest!) leaders in the industry.  While at Nike, Parker realized what made Nike successful wasn’t their billion-dollar marketing budgets, they were successful because of their relentless consumer focus, their ability to communicate their purpose clearly, and their process to convert customers into
passionate fans. Today Parker takes what he learned from Nike and helps mission-driven businesses attract devoted customers with clear messaging and marketing.

LI

Website

Subscribe to Create Launch Monetize Podcast on Apple Podcasts, or your favorite podcast player.